BORO F/w 2011 ~Leoni di Marmo~ Media/Press kit (English)

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~Indice~

BORO:the brand

The concept ~Leoni di Marmo~

BORO F~w 2011 ~Leoni di Marmo~: a presentation

Pictures: Adv, Collection, the Exhibition

Download all the pictures: direct link

Videos: Concept Trailer, Collection Trailer, Mostra/Concept Teaser

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BORO: the brand

BORO, since 2008, 101% made in Italy.

Punk just like Battiato, hardcore drugged by Fellini, elegant as a pill with New Order, refined as a Black Flag 12”, esoteric as a journey on the highway with Neu!, ever changing,as Tarantino’s facial expressions, canonical as a single by The Smiths.

BORO wants to be an underground director of visions that can be worn: every motion picture has a plot, developing through a screenplay.

Every BORO collection is based on a concept, evolving in a series of graphic visions.

After remixing the pop icon Bill Cosby, after exploring the universe of alternative dancefloors and after investigating the suggestive mysteries of the Cosmos, the F-w 2011 concept is: ~Leoni di Marmo~ (i.e.: ~Marble Lions~ ).

“…The thought ways are weak, the voice is marble and cement…and I live in spite of myself…
It’s hard to get the controls going,,all I can see is fog, the outlines become thin…”
(Franco Battiato, 1972, in: “Phenomenology”)

The concept ~Leoni di Marmo~

Translation:

THE SENSE OF THE IMAGE
Every image is a gaze over the mistery, the past, the future

THE VISION
The Cosmos, through the light, goes beyond the Time
The Time, through the memory, blows into the matter
The matter, through the gaze, splits herself out in: vision, perception and dream
The vision, the perception and the dream, through the symbols, solder themselves, becoming the image of the Cosmos

THE IMAGE OF THE SENSE
Every mystery is an image, interposing itself between past and future

BORO F~w 2011 ~Leoni di Marmo~

To flow through dreams, nightmares, visions and memories, cossing metropolis and necropolis, forests of symbols and rivers of artificial light: this is ~Leoni di Marmo~, image, vision and sense.

Ten illustrations, representing the concept ~Leoni di Marmo~ : they were exposed at the beginning of 2011 in an art exhibition, at the Galleria Schema (in Florence), giving a naked body to their feelings, vibrations, sparks.

Today once again they return to be the aesthetic basis of a clothing collection: this means giving them alife, a body and a breath, throwing them among the same sounds, lightning, noises and feelings that generated them.

“…Existence well what does it matter?
…The past is now part of my future,
…The present is well out of hand…”
(Ian Curtis, 1979, in: Joy Division, “Heart and Soul”)