BORO S/s 2011: Media/Press kit_English

Who is BORO?

Made in Italy, since 2008, graphic visions translated on clothes.
It all began with a dj, Antonio “BORO” Diaconale, who was trying to synthetize in a single language, the ocean of sensations in wich we are immersed: music & art, dance & trade, past centuries and future mysteries, cohabitation of cultures and mondi lontanissimi (ref. Franco Battiato).

“…after all, clothing is a daily design of oneself…” (ref. Giacomo Balla, futurist pianter/poet/360 degrees genius)

Actually BORO is distributed only in Italian retailers, but anyone can contact us for “on-demand” sales & shippings.
Moreover, any kind of proposal from foreign retailers/distributors/sales reps is going to be our first goal…just contact us, we’re waiting for you!

BORO S/s 2011: “Space series“

Mood: research, exploration, evolution.
Subject: Cosmos, that is the (non) place of abstraction, suggestion, elevation.

The space fascinates, stars can frighten (cit. Pink Floyd), the galaxies offer an horizon of harmony in wich the mind can break free from all the tight constrains of the reason, and she can fly, pure and undisturbed.

Further horizons of the S/s 2011

The BORO S/s 2011 collection adds two series to the Space Series: the basic line and a new concept, the DJ Series.

The basic line is a trait d’union with the esthetics of the brand’s past collections: color as a game, soft, captivating, cartoonish shapes.

For the DJ Series instead, six DJ/Producers constitute the inspiration for graphics that remix the sounds, rhythms and scenes that these artists inhabit.

Jeko, Funkabit, Esplanade Orchestra and even more: some of them reached MTV, others have simply shaken a small-town club for a bunch of nights, but what they have in common is that they are catalysts of energies, here translated into graphics.

Adv Photo Shooting back-stage

This video probably reflects the spirit of this collection better than words.

Technically, this is footage from the photo shoots for the ADV. It contains everything: the soundtrack, used by kindly permission of Amari, friends and turntable mates of Antonio “BORO” Diaconale,

the punk spontaneity of the stage, the models and the friends buzzing all around, creating an atmosphere halfway between a truly serious happening and a boozy party,

the tension, the emotion, the seriousness and the jokes, that only in the underground world can be so intense and vivid

Enjoy the vision!